Marketing

1 1Which of the following is true about newspaper advertising? Multiple Choice 0 Newspaper ads have long lead periods which results in delay in producing and running ads. 0 The short production time and closing dates make newspapers an inappropriate medium for responding to current events. 0 One ofthe main disadvantages of newspaper is the lack of market coverage or penetration; 0 Newspapers offer advertisers less geographic selectivity when compared to television and radio. 0 Newspaper ads can be produced and run in various sizes, shapes, and formats. 1When Beth nishes with her Modern Dog magazine, she gives her copy to her sister who also has a family dog, enjoys looking at the ads and reading the articles in the magazine. This is an example of: Multiple Choice 0 non controlled readership passalong readership 0 primary and secondary readership guaranteed readership 3 Why are some magazines offering their advertisers selective binding and ink-jet imaging? Multiple Choice 01:19:25 O to personalize ads O to make use of mass marketing capabilities O to lower distribution costs O to reduce advertising costsWhy is clutter viewed as less ofa problem for magazines than for television? Multiple Choice 0 As magazines become more successful. their clutter problem decreases. 0 Print ads are always more creative than television ads; 0 Magazine advertising is less intrusive than television advertising since viewers control the exposure by turning the page. 0 Consumers tend to be less receptive to print advertising. 5 This is not considered a newspaper but an addition to it that could reach additional readers and can be topic specific. 01:19:13 Multiple Choice O Adverts O Magazines O Inserts O Newspaper SupplementsMany Canadian newspapers offer an Internet version of their newspaper. This is because Multiple Choice 0 It is much cheaper to publish online Newspapers stopped publishing paper editions 0 Consumers are adopting digital newspaper editions especially those with an app 0 advertisers demanded digital publications 7 is the primary reference source on periodicals for media planners. Multiple Choice 01:18:42 CPRP O BDI O GRP O CARD1Int-"hen Scott's hardware store purchased an ad in the St. John's newspaper, it paid a and agreed that its ad should be placed anywhere in the newspaper that was determined best during the newspaper's layout. Multiple Choice 0 retail rate flat rate Q combination rate run of paper rate {ROP} Target audiences can be reached in newspapers by: Multiple Choice 0 comparing newspapers to magazines placing ads in sections that are printed every day like sports. business. and entertainment placing ads in local or community newspapers 0 placing inserts in newspapers 1 0 What is the traditional unit basis for selling advertising space to national advertisers? Multiple Choice 0 CPM Standard advertising unit 0 0 Column inch 0 Agate line and column width Approximately how many consumer magazines are there in Canada which get divided into specific 11 classifications? 01:18:19 Multiple Choice O 1,000 O 650 O 500 O 10012 When compared to other advertising medium, newspaper advertising is best at providing advertisers with only direct mail does it better. 01:18:13 Multiple Choice O demographic selectivity O permanence reproduction quality O geographic selectivity1 3 occurs when a primary subscriber gives a magazine to another person Multiple Choice 0 Passalong readership Gi subscription Forced exposure 0 Increased exposure The 14 is the market outside the city whose residents regularly do business within the city. Multiple Choice 01:18:01 O designated market area O NADbank O retail trading zone O MSA1 5 1Which of the following affects the cost of advertising in a magazine? Multiple Choice 0 the size of the ad mnning the ad in both its print and digital publication. using colour in the ad 0 running a full-page ad rather than a quarter-page ad What are the major categories of newspaper advertising? 16 Multiple Choice 01:17:43 O Local and national Display advertising O Fashion and home advertising O Real estate, and automotive advertising O Retail and classified advertisingA higher rate charged by newspapers by which an advertiser ensures its ad will appear in the position required 17 and/or in a specific section of the newspaper is called 01:17:31 Multiple Choice C Prime rate O Run of paper O Open-rate structure O Preferred position rateWhich of the following is a disadvantage for advertising in magazines? 18 Multiple Choice 01:17:25 O Long lead time O Broad reach O Lack of clutter O Lack of permanenceNewspapers suffer from . because of the amount of daily newspapers that exist. 22 Multiple Choice The circulation of an average issue of 'Glamour' magazine in United States is 3.5 million and a single copy is read 01:16:59 23 by about 7 different people. It can be said that Glamour has a readership of people in the United States. O Noise 8 01-16:53 Multiple Choice O Clutter O 3.5 million O Volume O 12 million O Space O 2 million O Readership O 7 million ... Screen Shot 2021-03-31 at 11.31.51 PM Q. Search O 24.5 million Both newspapers and magazines, being print media and having the same strengths and weaknesses, attract the 25 same types of advertising. 01:16:37 True or False True False Next Mc20 Magazines are classified according to: 21 Which of the following is true about magazine advertising? Multiple Choice 8 01-17:06 Multiple Choice 8 01:17:11 O The prestige of the magazine is dependent of the prestige of the products and services advertised in it. O audience to which they are directed O One of the main disadvantages of magazines is its lack of ability to engage readers and hold their attention. O number of years published O Magazine advertisements are unsuitable for high-involvement and complex products or services O type of advertisers O Magazines are unpopular among the masses due to their intrusive nature. O With the exception of newspapers, consumers are more receptive to advertising in magazines O length of magazine than in any other medium. Screen Shot 2021-03-31 at 11.31.41 PM Q Q Search 19 ., is an audit organization which collects and evaluates information regarding the subscriptions and sales of magazines and newspapers to verify their circulation figures 24 The ad for 'Dove' soap in most of the beauty magazines contains a litmus paper which is stuck on the page and can be used by the consumer to test the acidity or alkalinity of the soap. This is an example of a: 8 01:17:19 Multiple Choice 2 01:16:47 Multiple Choice O bleed O CARD O Insert O GRP O permanence O gatefold O BDI O creative space buy O Alliance for Audited Media