Marketing, $16$th editionBy Roger Kerin, Steven Hartley and William Rudelius. Case Study $($Video Case $14)$ in your textbook, at the end of Chapter $14($print$-$out version p$\mathrm{.}404-$ebook version p$\mathrm{.}173).$ Watch the video $($video $14-3),$ read the text and answer the questions at the end of the case study $(5$ questions in total$).$