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Video A market research firm used a sample of individuals to rate the purchase potential of a particular product before and after the individuals saw a new television commercial about the product. The purchase potential ratings were based on a 0 to 10 scale, with higher values indicating a higher purchase potential. The null hypothesis stated that the mean rating "after" would be less than or equal to the mean rating "before." Rejection of this hypothesis would show that the commercial improved the mean purchase potential rating. Use a = .05 and the following data to test the hypothesis and comment on the value of the commercial. Purchase Rating Purchase Rating Individual After Before Individual After Before 1 6 5 5 5 2 6 A 6 3 6 4 5 4 7 What are the hypotheses? Ho: Ad is | Select Ha: No is | Select Compute d (to 3 decimals). Compute So (to 1 decimal). What is the p-value? Use z-table. The p-value is | Select What is your decision? Select\f3. Branding attributes and strategies a. Brand personality and innovation 4. Pricing strategies a. Product mix pricing strategies b. Price adjustment strategies 5. Place a. Objectives and the choice of value delivery network b. Channel behaviour and organisation of value chain network C. Role of key members of value chain (distributors/wholesalers/retailers/digital intermediaries for online delivery and transactions, etc.) 6. Promotion, emphasising, where relevant: a. Advertising b. Sales promotion C. Personal selling d. Public relations e. Digital and social media 7. Conclusion In your slideshow, please include a single slide for each of the following (eight slides in total): 1. A title page to your assignment with your: a. Name b. Student Number c. Name of the unit (MM110 - Fundamentals of Marketing) d. The link to your video (wherever you're hosting it). 2. Differentiation and positioning strategy 3. Value proposition 4. Branding attributes and strategies 5. Pricing strategies 6. Place 7. Promotion 8. ConclusionInternational Marketing Plan Design an international marketing plan for a product/service of your choice in a country of your choice - you can chose a developing, emerging, or an industrialized country. The brand should NOT be available in the respective country, but the company can be present there with other brands in product categories other than that of the project brand. This undertaking will necessitate extensive knowledge of regional and local culture and customs, economic threats, and opportunities that would potentially face the company in the country of choice, as well as any other relevant issues that may impact on the launching decision. You can use the materials from your textbook - country notebook, chapters on history, geography, culture, marketing research, specific country information from chapters 9, 10 and 1 1, and the 4 Ps for the international market. I have collated a number of credible resources you can use for this assignment as well. You will also find these in the module titled 'international marketing plan.' Outcome - The deliverable is an international marketing plan for the product you have chosen. Sections to What to focus on in each section? include 1.0 Introduction Brief overview of the company, its main products, target country, main target markets, and primary target strategy Suggested Resources Use information from your plan to complete this section2.0 Situational 2.1.Brief Country Analysis (4 points) Analysis 2.2 Organization's Assets and Skills (8 points) (refer to the company website, media releases, etc.). If you are writing a plan for an organization you are currently working for or have worked or if you know someone at the organization - you may be able to conduct interviews as well. 2.3 Market Analysis (15 points) Business Environment analysis for the countries you have chosen. Remember this will include both the country of product origin and the country where in you are planning to expand to political/legal/institutional environments: regulatory environment (present and anticipated), economic environment (conditions and trends). social and cultural environment (factors and trends) demographic environment (data and identification of trends) technological environment (factors and trends) natural environment (effect of seasonal or climatic factors) physical environment (infrastructure indicators) 2.4 Nature, size and extent of demand for the product (4 points) 2.5 Structure of the Industry (4 points)This section is very important because 2.2 will give you an idea of strengths and weaknesses, and 2.3 - 2.5 will give you an idea of opportunity and threats. The above lists is a guideline - you can choose what to include based on your product/service and country. 2.6 - Using the above information, please complete a SWOT analysis. (5 points) -Strengths, Weakness, Opportunities and Threats. Include an implication of SWOT Analysis Suggested Resources - Textbook - Chapters , 2, 3, 4, 5, 6, 7, 8 Country/region Textbook Chapters 9 or 10 or 11 Country Notebook (refer to textbook or canvas shell for a copy) 3.0 Recommende 3.1 Target market identification and segmentation strategy, positioning (5 d Marketing points) Strategy 3.2 Forecast Sales (4 points) 3.2 Market Entry Strategy and rationale(6 points) 3.3 Marketing Mix Strategies and Tactics (32 points) 3.3.1Product/Service and Branding Strategy 3.3.2 Place (Distribution) Strategy 3.3.3 Price Strategy Structure 3.3.4 Promotion Strategy (including Promotional Budget) Suggested Resources - Textbook Chapters 12, 13, 14, 15, 16, 17, 18 Country Note book (refer to textbook or canvas shell for a copy)
