MARKETING 230!!! HELP!!! NEED ASSISTANCE!!

Question 1 25 pts Matching: Price 8t Place Strategies. One answerfouestion and each answer may only be used one time. The article will offer context as you review possible answers. Cost Considerations Information Management Intensive Distribution Inventory Management Manufacturers Marketing Intermediaries Monopolisb'c Competition OpportunityI Impact on Promotional Pricing Plans Shortage Strength Threat Transportation v\" I no ] 'Food retailers are sending their own trucks directly to manufacturing plants to make pickups and speed delivery times.' This function has allowed retailers to "buy bigger and earlier" and to continue storing more supply at least for the next several mnths." Pure Competition The rebounding U.S. Economy The supermarket Industry in southwest Pennsylvania Hard-to-ilnd raw materials 'Kroger ls using its data analytics business to Identify substitutes when suppliers can't product more." Segmented Pricing Surplus The result of Insufficient supply lacing "heightened demand'. Exclusive Distribution 'Some retailers are withdrawing discounts to reduce demand.' Coca-Cola's supply chain challenges Expandinglopenlng new warehouses; holding more Inventory' spending time searching tor substitutes and "taking on additional carriers to speed up shipments". Associated Wholesale Grocers Inc. had the ability to expand its warehouses and plans to open another next year" to serve over 3,000 locations. working alternative strategies to secure products and avoid out-of-stock situations. Kellogg's, Campbell Soup Co., Kraft Heinz Co. Tops Markets LLC., Plggly Wiggly, Associated Wholesale Grocers Inc. Level of market exposure for brands like Prlngles chips and Lunchables snacks. Choose v Choose v Choose v Choose v Choose v Choose v Choose v Supermarkets Play Supply-Chain Whack-a-Mole to Keep Products on Shelves; Retailers reroute shipments, expand storage to stay ahead of product shortages; Nutella, Pringles THE WALL STREET JOUR Kang, Jaewon. Wall Street Journal (Online); New York, N.Y. [New York, N. Y]. 31 Oct 2021. Full text Details Full Text Translate Supermarket chains are revamping their operations to navigate persistent product shortages, expanding storage space and curbing discounts to make sure they don't run out. Companies are planning for shortages of popular brands of food and staples to continue for months and managers are trying to keep up as different products run short from week to week , industry executives said. While food supplies overall remain plentiful, Nutella spread, Prego pasta sauces and Pringles chips are among many items that have been tough to secure in recent weeks, some supermarket companies said. Lunchables snacks and Capri Sun drinks have been hit-or-miss for months. "The fact is, it's like whack-a-mole," Vivek Sankaran, chief executive of Albertsons Cos., said on a conference call recently. "On any given day, something is out of stock in the store." Ferrero U.S.A. Inc., the maker of Nutella, and Pringles producer Kellogg Co. said they have seen heightened demand for their products. Campbell Soup Co. said it is increasing production and looking to hire to meet demand for Prego sauces. Kraft Heinz Co. said that orders for Lunchables and Capri Sun are exceeding expectations and that it is accelerating investments to increase production . Some packaged-food makers, struggling with stretched staffing and hard-to-find raw materials, are limiting shipments of products, companies said. In response, grocery buyers, who are in charge of planning and coordinating orders, are spending more time tracking down vendors, managing trucks that arrive late and searching for substitutes for out-of-stock items. Food retailers are buying extra inventory whenever they can, ordering items months earlier than usual and sending their own trucks directly to manufacturing plants to make pickups and speed up delivery times. Some retailers are withdrawing discounts to reduce demand. Others are expanding or opening new warehouses. While some executives said stockpiling itself can exacerbate shortages, retailers said they are buying more goods to get ahead of delays andspotty availability. Supen'narkets are receiving incomplete or late orders from suppliers and are carrying fewer avors. sizes or brands. "You don't want to promote when you can't ll the products," said Neil Stern. chief executive of Good Food Holdings LLC, an operator of Bristol Farms, New Seasons Market and other West Goa st retail chains. Consumers typically find it easier to substitute products or switch brands when there isn't a huge promotion going on. executives said. When Govidl 9 began spreading in the U.S. in early 202D, grocery chains struggled with the surge in demand for staples ranging from baking products to toilet paper. As pandemic restrictions lifted this year and the U.S. economy rebounded, food makers haven't been able to find enough workers to fully staff production lines, or drive trucks to deliver goods to stores and warehouses. Kroger Co. is securing added warehouse space to hold an expanded "safety stock" of more than TD staples such as baking items and cleaning supplies. according to Gabriel Arreaga. the grocer's chief supply chain ofcer. To work around intemational shipping delays. Kroger is now receiving product deliveries through a broader range of ports. and taking on additional carriers to speed up shipments. Kroger is using its data analytics business to identifyr substitutes when suppliers can't produce more. Mr. Arreaga said. Other retailers say consumers have been forgiving of shortages and are buying different products or brands. Supermarkets are trying new tactics to speed up the distribution process. They are adding time slots for dropcffs and creating more aisles in warehouses to increase capacity. Tops Markets LLC, based in New 1l'ork state, is picking up food directly from manufacturers and taking full truckloads of one product rather than the typical mix of items, said Kristen Hanson. who oversees the grocer's merchandising. She said she and her team are ordering three months in advance for some products, compared with one week before the pandemic. "What orders showed up? And who do we need to call? lfs our battle every day,\" Ms. Hanson said. Associated Wholesale Grocers Inc., a wholesaler serving more than 3,000 locations, started buying supplies of whatever it could find to get ahead of shortages. said Chief Executive David Smith. The company holds 30% more goods compared with a year ago and is expanding its warehouses. with plans to open another next year. "I do think everybody has shifted their thinki ng" to build more inventory, Mr. Smith said. Food sellers' strategies to buy bigger and earlier represents a shift from the "justintime' model of holding as little inventory as possible. Industry executives said they plan to continue storing more supply at least for the next several months. but don't yet know if the change will be permanent. Those efforts are adding to supermarkets' costs. Keith Milligan, controller of Piggly Wiggly stores in Alabama and Georgia, said they are holding about $45 million of inventory in total, a nearly 30% increase from typical years. The grocer might reach $50 million in inventory before year-end if it can secure more packaged food such as canned goods. Other executives said there is only so much they can do to work around shortages. In Massachusetts, Roche Bros. Inc. has been running low on PepsiCo Inc's Gatorade drinks for months. The grocer instead tried ordering Coca-cola Co's Powerade and smaller sports beverages from local suppliers to little avail; they are having challenges keeping products in stock too. Pepsico didn't respond to requests for comment. Coca-cola said it is working to address supply-chain challenges. Arthur Ackles, Roche's vice president of merchandising and buying, said: "The problem is people buy more of the other products."Cost Considerations "Some retailers are withdraw v Information Management "Kroger is using its data analy v Intensive Distribution Expanding/opening new war v Inventory Management This function has allowed ret v Manufacturers Expanding/opening new war v Marketing Intermediaries Coca-Cola's supply chain cha Monopolistic Competition Pure Competition V Opportunity Working alternative strategie v Impact on Promotional Pricing Plans Segmented Pricing Shortage The result of insufficient sup Strength Associated Wholesale Grocer Threat Hard-to-find raw materials v Transportation "Food retailers are sending th v Warehousing This function has allowed ret v Weakness Level of market exposure for v