@~; Marketing 420 Advertising Media Flight Plan Assignment Winter 2019 yeter, Mexican Food 78010 Country Club Suite 400, Palm Deser, CA s planning an open house on April . 2019with music food, and beverages. They are expecting about 500 customers friends and their family. You have been asked to put together a media plan that would communicate the event to the interested target market. You are not concerned about writing the creative message just the specific type and goal of the message. Please keep everything brief as you determine what media to use with your target market of friends. Please briefly justify the use or nonuse of each social media mediums and vehicles. All the social media does not have to be used or schoduled for every day. Please provide at least 4 traditional and 4 non-traditional mediums. The Media Plan is for a four week time period. Nothing is free, do your rescarch online and provide approximate costs per spot. Have fun for the event. The audience is similar age and demographics of your Target Market . Age .Income Employment type . Household income Marital status Houschold size Etc Psychographics .Social class Etc 0 COMING UP SOCIAL MEDIA TWITTER: Justify using or not using in Media Plan Title Message Goal Images %of Audience Exposed Approximate cost per spot Total Cost * Week 1 Week 2 Weck 3 Week 4 Time MITI w nmsTSuLM T w ntris su M Tw ThF s su M/ T y Th.FTS.Su MacBook A 0 FACEBOOK: Justify using or not using in Modia Plan Title . Message Goal Images % of Audience Exposed Approximate cost per spot .Total Cost Weck 1 Week 2 Week 3 Week 4 INSTAGRAM: Jastify using or not using in Modia Plan MacBook Ar 8 Title . Message Goal Images %Of Audience Exposed .Approximate cost per spot Total Cost Week 3 Week 4 Week 1 Week 2 M/TIW WEB and/or EMAIL: Justify using or not using in Media Plan . Title . Images * Approximate cost per spot Message Goal %of Audience Exposed Total Cost Wock 1 Weck 2 Week 3 Weck 4 MacBook A 8 0 0 Week 2 Week 3 Week 4 Week 1 Time M T W Th F S Su MTW Th FSSu M TW Th FS WEB and/or EMAIL: Justify using or not using in Media Plan Title .Message Goal Images % of Audience Exposed Approximate cost per spot .Total Cost Week I Week 2 Week 3 Weck 4 Time MTW LINKEDIN: Justify using or not using in Media Plan LINKEDIN: Justify using or not using in Media Plan Title Message Goal % of Audience Exposed . Images .Approximate cost per spot . Total Cost Weck 2 Week 3 Weck 4 M T W Th F S Su Weck 1 MTW Th FS Su MTW Th F PINTEREST: Justify using or not using in Media Plan MacBook Ai Media Flight Chart Assignment Wo AaBb( Macchi. AaBbCoDe AdCipet. .lol. Mecese. PINTEREST: Justify using or not using in Media Plan Title Message Goal Images %ofAudience Exposed Approximate cost per spot Total Cost Week 2 Week 3 Week 4 Weck1 Time M TW Th F S Su MTW Th SNAPCHAT: Justify using or not using in Media Plan . Title MacBook A 8 6 8 0 Message Goal Images %of Audience Exposed Approximate cost per spot Total Cost * Week 4 Week 1 Week 2 Week 3 OTHER SOCIAL MEDLA: Justify using or not using in Media Plan Title . Message Goal Images % of Audience Exposed Approximate cost per spot . Total Cost Weck 1 Weck 2 Week 3 Week 4 Su M MacBook Air Madie Fight Chart Assignment Wit) OTHER SOCIAL MEDIA: Justify using or not using in Media Plan . Title . Message Goal Images . %ofAudience Exposed Approximate cost per spot Total Cost Weck1 Week 2 Week 3 Week 4 MTW TRADITIONAL MEDIA Justify using or not using in Media Plan MacBook Air 8 8 0 Q. Medie Flight Chart Assignment wigm TRADITIONAL MEDIA 1 Justify using or not using in Media Plan Title Message Goal . Images % of Audience Exposed Approximate cost per spot Total Cost Week 1 Week 2 Week 3 Weck 4 Time M T W Th F S SulMT W ThIFIS Su MIT W Th F S Su MT W Th FS Su TRADITIONAL MEDIA 2 Justify using or not using in Media Plan Title Message Goal . Images MacBook Air 6 2 a- Medie Fight Chart Assignment wat AaBbCcDc TRADITIONAL MEDIA 2 Justify using or not using in Media Plan .Title Message Goal . Images % of Audience Exposed * Approximate cost per spot Total Cost . Weck1 Weck 2 Week 3 Week 4 TRADITIONAL MEDIA 3 Justify using or not using in Media Plan . Title Mossas Goal MacBook Air WE 0 TRADITIONAL MEDIA 3 Justify using or not using in Media Plan . . e e Title Message Goal Images 96 ofAudience Exposed Approximate cost per spot Total Cost Week 1 Week 2 Week 3 Weck 4 TRADITIONAL MEDIA 4 Justify using or not using in Modia Plan . Title Message Goal Images %Audience Exposed Approximate cost per spot . * MacBook Ai 8. 8 0 Media Flight Chart Assignment w Total Cost Week 1 Weck 2 Week 3 Weck 4 NON-TRADITIONAL MEDIA 1 Justify using or not using in Media Plan . . . * . Title Message Goal Images %ofAudience Exposed Approximate oost per spot Total Cost Week 1 Week Week 3 Week 4 Time M T W ThFS Su MTW Th Su M T W Th F S Su NON-TRADITIONAL MEDIA 2 Justify using or not using in Media Plan 5 Weck 2 Week 3 Week 4 Weck I NON-TRADITIONAL MEDIA 2 Justify using or not using in Media Plan . Title Message Goal Images %of Audience Exposed Approximate cost per spot . Total Cost Week 1 Week 2 Week 3 Weck 4 8 0 0 a. Week 2 Week 3 Weck 4 Week 1 Time MT W NON-TRADITIONAL MEDIA 3 Justify using or not using in Media Plan Title Message Goal . Images * %of Audience Exposed .Approximate cost per spot . Total Cost Week 3 Week 4 Week 1 Week 2 su | M | T | W Time M T w NON-TRADITIONAL MEDIA 4 Justify using or not using in Media Plan .Title Message Goal . Images . %ofAudience Exposed Annnoximate cost ner snn MacBook Ai 8 0 a- Media Flight Chart Assignment w19ty NON-TRADITIONAL MEDIA 4 Justify using or not using in Media Plan . Title Message Goal Images % of Audience Exposed Approximate cost per spot Total Cost * Week 1 Weck 2 Week 3 Week 4 Time MT W MacBook A 8 @~; Marketing 420 Advertising Media Flight Plan Assignment Winter 2019 yeter, Mexican Food 78010 Country Club Suite 400, Palm Deser, CA s planning an open house on April . 2019with music food, and beverages. They are expecting about 500 customers friends and their family. You have been asked to put together a media plan that would communicate the event to the interested target market. You are not concerned about writing the creative message just the specific type and goal of the message. Please keep everything brief as you determine what media to use with your target market of friends. Please briefly justify the use or nonuse of each social media mediums and vehicles. All the social media does not have to be used or schoduled for every day. Please provide at least 4 traditional and 4 non-traditional mediums. The Media Plan is for a four week time period. Nothing is free, do your rescarch online and provide approximate costs per spot. Have fun for the event. The audience is similar age and demographics of your Target Market . Age .Income Employment type . Household income Marital status Houschold size Etc Psychographics .Social class Etc 0 COMING UP SOCIAL MEDIA TWITTER: Justify using or not using in Media Plan Title Message Goal Images %of Audience Exposed Approximate cost per spot Total Cost * Week 1 Week 2 Weck 3 Week 4 Time MITI w nmsTSuLM T w ntris su M Tw ThF s su M/ T y Th.FTS.Su MacBook A 0 FACEBOOK: Justify using or not using in Modia Plan Title . Message Goal Images % of Audience Exposed Approximate cost per spot .Total Cost Weck 1 Week 2 Week 3 Week 4 INSTAGRAM: Jastify using or not using in Modia Plan MacBook Ar 8 Title . Message Goal Images %Of Audience Exposed .Approximate cost per spot Total Cost Week 3 Week 4 Week 1 Week 2 M/TIW WEB and/or EMAIL: Justify using or not using in Media Plan . Title . Images * Approximate cost per spot Message Goal %of Audience Exposed Total Cost Wock 1 Weck 2 Week 3 Weck 4 MacBook A 8 0 0 Week 2 Week 3 Week 4 Week 1 Time M T W Th F S Su MTW Th FSSu M TW Th FS WEB and/or EMAIL: Justify using or not using in Media Plan Title .Message Goal Images % of Audience Exposed Approximate cost per spot .Total Cost Week I Week 2 Week 3 Weck 4 Time MTW LINKEDIN: Justify using or not using in Media Plan LINKEDIN: Justify using or not using in Media Plan Title Message Goal % of Audience Exposed . Images .Approximate cost per spot . Total Cost Weck 2 Week 3 Weck 4 M T W Th F S Su Weck 1 MTW Th FS Su MTW Th F PINTEREST: Justify using or not using in Media Plan MacBook Ai Media Flight Chart Assignment Wo AaBb( Macchi. AaBbCoDe AdCipet. .lol. Mecese. PINTEREST: Justify using or not using in Media Plan Title Message Goal Images %ofAudience Exposed Approximate cost per spot Total Cost Week 2 Week 3 Week 4 Weck1 Time M TW Th F S Su MTW Th SNAPCHAT: Justify using or not using in Media Plan . Title MacBook A 8 6 8 0 Message Goal Images %of Audience Exposed Approximate cost per spot Total Cost * Week 4 Week 1 Week 2 Week 3 OTHER SOCIAL MEDLA: Justify using or not using in Media Plan Title . Message Goal Images % of Audience Exposed Approximate cost per spot . Total Cost Weck 1 Weck 2 Week 3 Week 4 Su M MacBook Air Madie Fight Chart Assignment Wit) OTHER SOCIAL MEDIA: Justify using or not using in Media Plan . Title . Message Goal Images . %ofAudience Exposed Approximate cost per spot Total Cost Weck1 Week 2 Week 3 Week 4 MTW TRADITIONAL MEDIA Justify using or not using in Media Plan MacBook Air 8 8 0 Q. Medie Flight Chart Assignment wigm TRADITIONAL MEDIA 1 Justify using or not using in Media Plan Title Message Goal . Images % of Audience Exposed Approximate cost per spot Total Cost Week 1 Week 2 Week 3 Weck 4 Time M T W Th F S SulMT W ThIFIS Su MIT W Th F S Su MT W Th FS Su TRADITIONAL MEDIA 2 Justify using or not using in Media Plan Title Message Goal . Images MacBook Air 6 2 a- Medie Fight Chart Assignment wat AaBbCcDc TRADITIONAL MEDIA 2 Justify using or not using in Media Plan .Title Message Goal . Images % of Audience Exposed * Approximate cost per spot Total Cost . Weck1 Weck 2 Week 3 Week 4 TRADITIONAL MEDIA 3 Justify using or not using in Media Plan . Title Mossas Goal MacBook Air WE 0 TRADITIONAL MEDIA 3 Justify using or not using in Media Plan . . e e Title Message Goal Images 96 ofAudience Exposed Approximate cost per spot Total Cost Week 1 Week 2 Week 3 Weck 4 TRADITIONAL MEDIA 4 Justify using or not using in Modia Plan . Title Message Goal Images %Audience Exposed Approximate cost per spot . * MacBook Ai 8. 8 0 Media Flight Chart Assignment w Total Cost Week 1 Weck 2 Week 3 Weck 4 NON-TRADITIONAL MEDIA 1 Justify using or not using in Media Plan . . . * . Title Message Goal Images %ofAudience Exposed Approximate oost per spot Total Cost Week 1 Week Week 3 Week 4 Time M T W ThFS Su MTW Th Su M T W Th F S Su NON-TRADITIONAL MEDIA 2 Justify using or not using in Media Plan 5 Weck 2 Week 3 Week 4 Weck I NON-TRADITIONAL MEDIA 2 Justify using or not using in Media Plan . Title Message Goal Images %of Audience Exposed Approximate cost per spot . Total Cost Week 1 Week 2 Week 3 Weck 4 8 0 0 a. Week 2 Week 3 Weck 4 Week 1 Time MT W NON-TRADITIONAL MEDIA 3 Justify using or not using in Media Plan Title Message Goal . Images * %of Audience Exposed .Approximate cost per spot . Total Cost Week 3 Week 4 Week 1 Week 2 su | M | T | W Time M T w NON-TRADITIONAL MEDIA 4 Justify using or not using in Media Plan .Title Message Goal . Images . %ofAudience Exposed Annnoximate cost ner snn MacBook Ai 8 0 a- Media Flight Chart Assignment w19ty NON-TRADITIONAL MEDIA 4 Justify using or not using in Media Plan . Title Message Goal Images % of Audience Exposed Approximate cost per spot Total Cost * Week 1 Weck 2 Week 3 Week 4 Time MT W MacBook A 8