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Marketing 6 Module I MODULE TEST Essay Questions: (3 points each) What are the three (3) factors which must be seriously considered in establishing any
Marketing 6
Module I
MODULE TEST
Essay Questions: (3 points each)
- What are the three (3) factors which must be seriously considered in establishing any organization?
- Discuss any three (3) reasons for diversification.
- Define the meaning of marketing research; give at least two (2) definitions.
- Give the four (4) different functions of market research and what are the questions which it is called upon to answer in new product development?
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
