Marketing 6

Module I

MODULE TEST

Essay Questions: (3 points each)

1. What are the three (3) factors which must be seriously considered in establishing any organization?

2. Discuss any three (3) reasons for diversification.

3. Define the meaning of marketing research; give at least two (2) definitions.

4. Give the four (4) different functions of market research and what are the questions which it is called upon to answer in new product development?

Marketing 6

Module II

MODULE TEST

A. On the blank before each number, write the term that fits the given description. (1 point each)

_________ 1. A group of products that areclosely related becausethey function in similarmanners, sold tothe same customer groups, marketedto the sametype of outlets,fall within given price range.

_________ 2. Goods or services purchasedfor use in the productionof other goods and services.

_________ 3. Made up of various product lines.

_________ 4. There are only specific sizes made and sold.

_________ 5. Theright to alimited period ofownership granted by the government to the inventor or discoverer of something new and useful.

_________ 6. A manner of getting attention of customers to buy products on sale which is consigned money saver and sales producer.

_________ 7. A product's physical container, label, producer and inserts.

_________ 8. Symbol of a company to establish the identity of a line.

_________ 9. A name, design, symbol or acombination of thesethat identifies the products and services of a seller or groups of sellers.

_________ 10. Generally intended to provide the buyer information about a product, its seller, its use and benefits.

B. Enumeration: Write your answer on the spaces provided for each number. (2 points each)

1. Any six aspects covered in product planning and development.

a.

b.

c.

d.

e.

f.

2. Any four advantages of mix branding.

a.

b.

c.

d.

3. The four stages of a product's life cycle.

a.

b.

c.

d.

4. The three reasons indicating the importance of product design.

a.

b.

c.

5. Any four advantages of mix brand.

a.

b.

c.

d.

Marketing 6

Module III

MODULE TEST

Enumeration: (2 points each)

1. List down the different marketing activities performed by middlemen.
2. Give any five factors which influence the choice of distribution channel.
3. Give the three stages in a physical distribution system.
4. Give the three criteria marketers use in selecting a good transportation mode for their products.
5. Give the four kinds of transportation for products.

Marketing 6

Module IV

MODULE TEST

Essay: (3 points each)

1. Describe the five different kinds of pricing strategies.
2. What are the principles which serve as the cornerstone of controlled credit policy?
3. Sound credit management principles revolve around three E's. Explain them.