Marketing , all questions thanks

Read a press release called Improvements Urged for Product Quality and Maintenance Services of Electronic Locks Product Malfunction and Lack of Customer Support Leave Consumers in Despair posted on 13 January 2021 by the Consumer Council.

Hints: The answer in this assignment should be based on the English version of the press release.

Refer to the above press release, textbook chapters 1 and 3, lecture notes 1 and 3, and other relevant news information. Then, assume you are the newly appointed marketing manager of Smart Electronics Company and answer the following questions based on the above press release.

1. (1) Analyse what ethical issues in marketing mix of case 1 and 2 that were complained by customers as indicated in the above press release. Use the relevant information from the press release to support your analysis. (Also refer to Note: Ethical issues in marketing mix). Hints: Read the press release of the Consumer Council carefully to identify the ethical

   issues.

   You write Case 1 Ethics in P + provide evidence from the case. Ethics in P+ provide evidence from the case... Case 2 Ethics in P + provide evidence from the case. Ethics in P +...

2. (2) Apply any two focusing questions of production orientation to avoid the above identified customer complaints in case 2 (Q1) to be occurred in your company. State clearly which complaints are avoided and it is expected all complaints of case 2 should be addressed. (Note: Each focusing question of production orientation must address at least one complaint.)

   Hints: Student should clearly explain how you would apply each of these focusing questions of production orientation to avoid customer complaint(s) (i.e. Ethics in Ps) identified for case 2 in Q1. All the complaints should be covered in the answer. Student should also refer to the textbook and notes to understand the concepts.

   You write e.g.

   1st focusing question of production orientation + discuss how you would apply this to avoid (Case 2) Ethics in P(s) to be occurred in your company. 2nd focusing question of production orientation + discuss how you would apply this to avoid (Case 2) Ethics in P(s) to be occurred in your company.

3. (3) Use the two more mature levels of Ethical (Moral Character) Development Model to elaborate how you would apply each of these levels to ethically to avoid the identified customers complaints identified in case 1 (Q1). State clearly which complaints are avoided and it is expected all complaints of case 1 should be addressed. (Note: Each point of the levels must address at least one complaint.)

Introduction to Marketing BHMH2003 Semester Two, 2021/22

Individual Assignment CASE STUDY

(Further Guidelines)

1

Step 3:

Hints: Student should explain clearly how he/she would apply each concept of these levels to avoid customer complaints (i.e. Ethics in Ps) identified for case 1 in Q1. All the complaints should be covered in the answer. Student should also refer to the textbook to understand the concepts.

You write e.g. 1st more mature ethical level + a) explain the first point of this level + discuss how you apply it to avoid (Case 1) Ethics in P(s) to be occurred; b) explain the second point of this level + discuss how you apply it to avoid (Case 1) Ethics in P(s) to be occurred. 2nd more mature ethical level + a) explain the first point of this level + discuss how you apply it to avoid (Case 1) Ethics in P(s) to be occurred; b) explain the second point of this level + discuss how you apply it to avoid (Case 1) Ethics in P(s) to be occurred.

(4) According to your answer of Q2, design a poster to promote at least one focusing question of production orientation so as to promote to your companys potential customers. Read this question and instructions carefully! What are the essential information when you are contacting the potential customers?

Introduction to Marketing BUM112003 Semester Two. 2021/22 Individual Assignment - CASE STUDY (Further Guidelines) Asent candelines Stop: Read aree release caled "wwwww gwl for Cair and MARCH Sri che Music and lack of our Show in C'erpreted or 13 y 1 by the Cenumer Concil Hier is used as desde su Clepsicos Stop 2: Kelete the show was then coprire and share and and the relevant ows tomaton. Then, asume you are the newly wanded marketing manager of Smart Electrinks Company and answer the figurations head on the showers HIFE, II Analy chili in surkelir misal oluntar complessil hy cu inlind in the separarlene Wathenevalinman irene pros de la support your lix (tiv.ro Dibicara). Ilir Rexhep of the Creme Comel til dereity the real te PY Case POIGE +.. - 2) Apy any twa torstspections of production on racon to avoid the bore deed CERISME Fins in cea (1) harred in your company Stats Elarly which complaints are voided and it is expected all coreplans of case 2 should be addresses xe. at Foruming guide d'une incades are regio Hila Sukasuklaaly explain we would apply eade focal D archatice criar uma deters.clasa 2:n 01 All these were the strechouder date. YER In NY SEST + ais ar mail this C) Eilni porta 2nd Many of the whole world towe >> AMIN Alle: the mirrors of Phical Moral Character Development Madd to cluburi huyo weld the levels in thically is and the kial rul il is expect: allerlei Lalel culte unsesi. Park og'ir Lekarskie www L: LIF uly l .CI1 in E : nIrca Hila Slukuvull cap de llwale would sply slices Cacela Gerpis. ix. Ellie Bidoliit for Oli Ql. All the cuplis de ordinished the You wees La la la la la lingua oficlow ya pulillo was then there pas here peol the release by me Perralle plin de linguistiliselt are you will will be a pas de tapete dustussola ENE (L.) si se intal (4) Acendiu laiku 02, design pooler special alice un licering titilaliar tue Deril: ' : Rain and intelly We am the man when you an og sporecluses? Step 3: lype your report and design your promotional poster or standard formgiven Step 4: All references du he properly aire calcid. Sualni dopo lo recive ZERO mark of bugiarism or mikinnptic taferene is fiind o Appendisi Hiu: Siladila to "Referencing Sub-xex Cilsiu". Tlaces. srilanin Ginstallin th: HTEE UL Introduction to Marketing BUM112003 Semester Two. 2021/22 Individual Assignment - CASE STUDY (Further Guidelines) Asent candelines Stop: Read aree release caled "wwwww gwl for Cair and MARCH Sri che Music and lack of our Show in C'erpreted or 13 y 1 by the Cenumer Concil Hier is used as desde su Clepsicos Stop 2: Kelete the show was then coprire and share and and the relevant ows tomaton. Then, asume you are the newly wanded marketing manager of Smart Electrinks Company and answer the figurations head on the showers HIFE, II Analy chili in surkelir misal oluntar complessil hy cu inlind in the separarlene Wathenevalinman irene pros de la support your lix (tiv.ro Dibicara). Ilir Rexhep of the Creme Comel til dereity the real te PY Case POIGE +.. - 2) Apy any twa torstspections of production on racon to avoid the bore deed CERISME Fins in cea (1) harred in your company Stats Elarly which complaints are voided and it is expected all coreplans of case 2 should be addresses xe. at Foruming guide d'une incades are regio Hila Sukasuklaaly explain we would apply eade focal D archatice criar uma deters.clasa 2:n 01 All these were the strechouder date. YER In NY SEST + ais ar mail this C) Eilni porta 2nd Many of the whole world towe >> AMIN Alle: the mirrors of Phical Moral Character Development Madd to cluburi huyo weld the levels in thically is and the kial rul il is expect: allerlei Lalel culte unsesi. Park og'ir Lekarskie www L: LIF uly l .CI1 in E : nIrca Hila Slukuvull cap de llwale would sply slices Cacela Gerpis. ix. Ellie Bidoliit for Oli Ql. All the cuplis de ordinished the You wees La la la la la lingua oficlow ya pulillo was then there pas here peol the release by me Perralle plin de linguistiliselt are you will will be a pas de tapete dustussola ENE (L.) si se intal (4) Acendiu laiku 02, design pooler special alice un licering titilaliar tue Deril: ' : Rain and intelly We am the man when you an og sporecluses? Step 3: lype your report and design your promotional poster or standard formgiven Step 4: All references du he properly aire calcid. Sualni dopo lo recive ZERO mark of bugiarism or mikinnptic taferene is fiind o Appendisi Hiu: Siladila to "Referencing Sub-xex Cilsiu". Tlaces. srilanin Ginstallin th: HTEE UL