Marketing also creates value through the building of stakeholder relationships. Individuals and organizations engage in marketing to facilitate $\_\_\_\_\_\_$ he provision or transfer of goods, services, or ideas in return for something of value. For this to take place, four conditions must exist. First, two or more individuals, groups, or organizations must participate, and each must possess something of value that the other party desires. Second,it should provide a benefit or satisfaction to both parties involved. Third, each party must have confidence in the promise of the "something of value" held by the other. Finally, to build trust, the parties to the exchange must meet expectations.