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Marketing: An Introduction, 14e (Armstrong), Final Exam Chapter 9 Pricing: Understanding and Capturing Costomer Value 1. is the sum of all the values that customers
Marketing: An Introduction, 14e (Armstrong), Final Exam Chapter 9 Pricing: Understanding and Capturing Costomer Value 1. is the sum of all the values that customers give up to gain the benefits of hav
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Operations Management
Authors: William J Stevenson, Mehran Hojati
4th Canadian edition
978-1259270154, 1259270157, 978-0071091428
