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Marketing an Introduction. Chapter 9 - Video Case Fast-Food Discount Wars. I don't have access to the video so I don't know the specific restaurants

Marketing an Introduction. Chapter 9 - Video Case Fast-Food Discount Wars. I don't have access to the video so I don't know the specific restaurants presented in the video. I want to be sure that I am generally on the right track.

9-17. What are the possible negative outcomes of employing a discount menu strategy?

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