Question
Marketing an Introduction is the book. The Video Case in Chapter 7 - Question 7-16. Describe the process that Plymouth Rock Assurance used to rebrand
Marketing an Introduction is the book. The Video Case in Chapter 7 - Question 7-16. Describe the process that Plymouth Rock Assurance used to rebrand the company. How does this process differ from other options it could have pursued?
I do not have access to the video. Plymouth Rock Assurance is an insurance company that provides coverage for homeowner's and auto insurance.
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
