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Marketing analytics is the discovery, interpretation and communication of meaningful patterns in data. This allows marketers to truly understand the needs of their customers. This

Marketing analytics is the discovery, interpretation and communication of meaningful patterns in data. This allows marketers to truly understand the needs of their customers. This concept brings with it a wealth of privacy concerns. What are some privacy issues with market research? Some researchers are beginning to use customization in their market research. What are your thoughts on this?

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