Marketing and Advertising Budget = 8 million

Revenues=120.5 million

Distributors earned an average margin of 25% on the goods they sold

Retailers added an average 30% markup to products purchased from distributors when selling to consumer

Retail price= $2.75

Variable costs were $1.22 per can

Product was sold in cases of 24

Market size $8.5 billion in 2017, projected to be $13.5 billion in 2018

What was retailers price to consumers per case?

Distributors price to retailers per case?

Manufacturers price to distributors per case?

Variable cost per case?

Contribution Margin per case in dollars?