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Marketing and selling is different in many ways. 'Effective marketing makes selling unnecessary' as cited by Peter Drucker. Firms must be market oriented to be

Marketing and selling is different in many ways. 'Effective marketing makes selling unnecessary' as cited by Peter Drucker. Firms must be market oriented to be successful.

(a) Explain FIVE (5) differences each between selling and marketing.

(b) Briefly describe any FIVE (5) characteristics of firms that are market focused.

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