Marketing Barbie

Review the sections on The Marketing Mix (product, price, promotion and distribution) and the Marketing Environment (competitive, economic, social & cultural, political & regulatory, technological). The Mix are tools that a company can control, and the Environment are external factors that impact the company.

Identify a factor in the marketing environment that impacted decisions Mattel made regarding the marketing mix for Barbie.

You need to explain what happened in the marketing environment then show how Mattel responded by changing the marketing mix of Barbie (the specific area of the mix) or by doing something else in the company (perhaps they introduced a new product).

You will each add your example below mine in the google document at the link above. Only add one specific example; do not write a post that identifies multiple examples. Be sure to end with your name. If someone else has already added the example you hoped to add, then you need to choose another example; thus the later you post the harder you may have to work to find an example.