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Marketing based Question: 2014 WestJet created a Christmas Campaign called The Spirit of Giving (link of the campaign video provided below). For all intents and

Marketing based Question:

2014 WestJet created a Christmas Campaign called "The Spirit of Giving" (link of the campaign video provided below). For all intents and purposes, it was considered a failure, compared to the Westjet's Christmas miracle. Why?

https://www.travelweek.ca/news/westjet-christmas-video-celebrates-the-spirit-of-giving/

https://www.madeformums.com/news/airlines-astonishing-christmas-miracle-stunt-made-us-cry-video/

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