Marketing) Business type: A car dealer selling vehicles locally.

1. Explain to the SMME owner the generic marketing communication model (5 marks for the theoretical discussions) and provide practical examples of how the marketing communication model can be applied in his/her enterprise (10 marks for the practical application). (15 marks)

2. Provide recommendations to the chosen SME/SMME and substantiate your reasons( advise or recommend on what needs to be done to improve the SME/SMME). In addition to that, recommendations

are practical applications of the chosen SME/SMME. (15 marks)