marketing

By the end of 2020, Amazon had become one of the world's largest e-commerce players with over $386 billion in annual sales. Its stock prices had risen almost 130,000% since the company went public. This case illustrates key features of online retail strategy, the concept of network effects, and how value is provided to customers and competitive advantages to firms. Students should use online sources to search for information regarding Amazon beyond what is provided in the case. Please answer the following: (1) Develop a current S.W.O.T (Strengths, Weaknesses, Opportunities, and Threats) analysis for Amazon. Include at least 3 points for each S.W.O.T. category. (2) Based on the Core Curriculurry readings for Module 2, how does Amazon create customer value? Explain and be specific. (3) What are the benefits and risks to consumers of Amazon opening their online retail platform to third parties? Explain at least 2 benefits and 2 risks to consumers. (4) What should retailers such as Walmart (and others) do to compete with Amazon in the future? Explain and give specific strategy details. (5) Look at Exhibit 6b (Market Shares of E-Commerce in the United States 2010-2019) in the Amazon.com case. Including Amazon.com, select 2 additional companies from the list and generate a graph showing the markets shares for 2017, 2018, and 2019. Any software (Excel, to develop the graph. What overall conclusions can you draw from (6) What do you think Amazon will look like 10 year from now? Justify your