Marketing case study. BD did a fantastic job ofquantifying itssuccess in solid numbers. They have incorporated the same in their headline to make it a worthy readfor a prospect. Furthermore, they included a separate "results" section which listed out the benefits and illustrated the same using a bar graph. These best practices help a prospectdigest text-heavy content easily.

Please explain the role of the sympathetic nervous system in the gastrointestinal tract. Question 2 What is the difference between a submandibular salivary gland swelling and swelling of a salivary lymph node? Question 3 How does Barrett's oesophagus develop? Question 4 Is it recommended to treat asymptomatic endoscopically diagnosed reflux oesophagitis with acid suppression and/or antireflux measures? Question 5 Is it recommended to give a young patient, diagnosed endoscopically to have mild reflux oesophagitis, life-long proton pump inhibitors (PPIs) to prevent the development of Barrett's oesophagitis? Question 6 Is it safe to give a patient with reflux oesophagitis who is on proton pump inhibitors (PPIs) for treatment of acid suppression, aspirin in antiplatelet doses (75-325 mg per day)? Question 7 Does a combination of magnesium and aluminium hydroxide salts, taken as antacid for reflux oesophagitis, have serious long-term adverse effects? Question 8 In the treatment of reflux oesophagitis with a proton pump inhibitor (PPI), should the PPI be life long or given for 4-8 weeks, as mentioned by the drug manufacturers? Question 9 Would a patient who suffers with reflux oesophagitis as a result of a hiatus hernia, and who is not responsive to proton pump inhibitors (PPIs), benefit from a highly selective vagotomy? Question 10 1. What are the causes of belching and what appropriate drug can be used? 2. What are the effects of smoking on the gastrointestinal tract and what is its role in peptic ulcer disease? Question 11 Dear authors, why are gastric ulcers more common along the lesser curve, near the pylorus of the stomach? Question 12 What is the best time of day to administer omeprazole, and why? Question 13 Is it safe to use the drugs omeprazole and ranitidine during pregnancy? Question 14 Are non-steroidal anti-inflammatory drugs harmful to the stomach when taken parenterally, for example by intravenous or intramuscular routes? Question 15 Is it safe to give a patient with a past history of bleeding peptic ulcer aspirin in an antiplatelet dose of 75-325 mg?