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Marketing channel strategy . Why type of distribution intensity strategy does your product or service currently use?How do you know this?Would this distribution intensity strategy
- Marketing channel strategy.Why type of distribution intensity strategy does your product or service currently use?How do you know this?Would this distribution intensity strategy change for your new target market? Why or why not?
- Value chain.Referring back to your marketing channel diagram, discuss what each member of the value chain does to bring value to the consumer.
The product for both questions is Pandora Media.
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
