Marketing classQuestion $11$

Which of the following questions is answered during the business analysis stage of the new product development process?

o Does the product meet a need?

o Do we have a technically and commercially sound product?

o Can we find a cost$-$effective, affordable marketing strategy?

o Can we achieve a desired profit given projected production costs and estimated sales?

o Can we find a good concept consumers say they would try?

Question $12$

Services high in

qualities have characteristics that the buyers can evaluate before purchase.

o search

o experience

o credence

o privacy

o storing

Question $13$

Packaging includes all the activities of designing and producing the container for a product. This includes up to three levels of material: primary package, secondary package, and package.

o retailer

o design

o shipping

o consumer

o supplier

Question $14$

In terms of pricing strategy, which of the following might be identified as a "driver product?"

O toner cartridges for a copy machine

o bananas when they are priced slightly below cost for a short period of time in order to draw store traffic

o extra memory cards for a digital camera

o Budweiser beer with the Bud Bowl in$-$store display

o a PS$3$ gaming console

Question $15$

After creating a product prototype, a company tests it within the firm to see how it performs in different applications. The company refines the prototype to correct the mistakes found in in$-$house testing.

What should be the next step?

o commercializing the product

o performing concept testing

o conducting beta testing with customers

o creating a marketing strategy for the product

o performing business analysis

Question $16$

Which of the following is a characteristic of a service?

$$ The service is essentially tangible$.$

$$ The service does not result in the ownership of anything.

$$ The service's production is tied to a physical product.

$$ Services are typically produced and consumed at different times.

$$ A client's presence is not required for rendering a service.

Question $17$

$.............$ relates to the inability to store or inventory service products, whereby services are lost if not consumed.

o Tangibility

o Standardization

o Containerization

o Separability

o Perishability

Question $18$

The Traveler's Insurance umbrella or Prudential's rock, each of which are brand marks, are ways of managing the service characteristic of

o intangibility

o inconsistency

o inseparability

o variability

o perishability

Question $19$

Wal$-$Mart does not do frequent price$-$related promotions in favor of keeping the prices as low as possible all the time$-$this is even reflected in their television advertising. This is an example of pricing.

everyday low

o high$-$low

o going$-$rate

o auction$-$type

o skim

Question $20$

The introduction of Diet Coke by the Coca$-$Cola Company is an example of

$$ line extension

$$ brand harmonization

$$ category extension

$$ brand dilution

$$ co$-$branding