Question
marketing communication /choose a failure advertisement video from youtube and explain why it is not successful , what is the message strategy(cognitive. affective . conative),
marketing communication /choose a failure advertisement video from youtube and explain why it is not successful , what is the message strategy(cognitive. affective . conative), appeals(fear. humor music . rationallty . emotion . scarcity) , leverage point, spokesperson, executional framework (animation. slice of life .dramatiziation. testimonial.authorative .demonstartive .fantasy .informative
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
