Marketing communication process and promotion mix. Explain in detail the communication strategy of any product that you have and explain the 'Rebranding exercise'. Include one sub-section on measuring the effectiveness of your communication strategy. For example, on what lines are your media communication strategies will be measured? On what lines/parameters are your sales promotion strategies will be measured? For example, a number of visits to your website. A number of shares and likes of your marketing events. Participation in your events. The customer conversion rate in the outbound call center communication. CPM=Cost per thousand. Bounce rate=% of visitors who come to your site and then immediately "bounce" or leave before further progressing into the website and before clicking on other pages. (Please list all References)