Marketing Communications Question

300-500 words please with detail

Question (10 marks)

Imagine you were in charge of promoting Melbourne Universitys 2023 Open Day. Would you use sponsorship advertising or podcast/audio streaming digital advertising to promote the event (select only one)? Include which podcast/streaming platform or which individual or event would you sponsor in your answer.

Defend and justify your choice of sponsorship vs. podcast/audio streaming ad with relation to the target audience, communication/campaign objectives, and by comparing and contrasting the strengths and limitations of these tools. Also indicate what metrics you would use to measure success at the campaign for the tool you have selected.