Question
Marketing Communications Recommendations This is for an iRobot IMC plan A single communications campaign can cost millions. To meet the growing demand for accountability; research
Marketing Communications
Recommendations
This is for an iRobot IMC plan
A single communications campaign can cost millions. To meet the growing demand for accountability; research and media experts have developed accurate evaluations for advertising
effectiveness.
1. What are internal and external
measurements should be used for an iRobot IMC plan
2. Identify the timing of the metrics & if they should be pre & post
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Introduction to Operations Research
Authors: Frederick S. Hillier, Gerald J. Lieberman
10th edition
978-0072535105, 72535105, 978-1259162985
