Marketing Concepts: Discuss and illustrate the interrelationships of marketing concepts that incorporates, at a minimum, the following:

a$.$ An overview of the strategic plan elements and marketing insights that supported the team's simulation inputs to date.

b$.$ A detailed assessment of the team's performance to date in relation to its' competitors. Include a chart in this section.

c$.$ Discussion of those previously made decisions that were effective and those decisions that were ineffective.

External Environment: Create an analysis of the impact of external environmental factors and their impact to the objectives of the company

a$.$ Explain any competitive and other environmental changes that have impacted results of your company.