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marketing Considering the following table data from two campaigns Adwords and Facebook, determine the a) CTR (Click-through- rate), b) CPC (Cost-per-click), c) Lead CVR (Conversion

marketing

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Considering the following table data from two campaigns Adwords and Facebook, determine the a) CTR (Click-through- rate), b) CPC (Cost-per-click), c) Lead CVR (Conversion Rate). Overall Adwords Facebook Ad Spend $16.564 $11.133 $5.431 # Impressions 455.812 216.687 239.125 # Clicks 3.600 1.700 1.900 # Leads(conversion) 675 286 389 CTR ? CPC Lead CVR % Given the above indicators, which campaign seems to be performing best? Justify your answer Questions Filter (4)

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