Marketing Cost/Effectiveness Report from Ad Agency
Type of Advertisement	Exposure Level	New Customers per Ad	Cost per Ad
TV	2	8,000	20,000
TV1	1	3,000	20,000
Radio	2	4,000	6,000
Radio2	1	2,400	6,000
Online	2	2,000	2,000
Online3	1	1,600	2,000
Notes:
1. TV ads lose effective over time, exposure level drop from 2to 1 after a maximum of 10 ads
2. Radio ads lose effectiveness over time, exposure level dropsfrom 2 to 1 after a maximum of 15 ads
3. Online ads lose effectiveness over time, exposure level dropsfrom 2 to 1 after a maximum of 20 ads

The owner of Steel City has hired you to get these two tasksback on track after the abrupt departure of the manager incharge. Specifically, the owner has two requests:

1. The owner wants to maximize total exposure across all types ofadvertisements (TV, Radio, and Online). How many of each typeof ad should be purchased? How many potential customers willbe reached? What is the effect of decreasing the advertisingbudget by 20%? You must document each step you taketo solve the problem! The following guidelines must befollowed when selecting the type of ads:
   1. The total advertising budget is $558,000
   2. Total exposure must be at least 200,000 customers
   3. Radio ads must be more numerous than TV ads. Use at leasttwice as many radio as TV ads
   4. TV ads are limite Use no more 20 TV ads.
   5. The amount spent on TV ads should be at least $280,000
   6. The amount spent on radio ads should be less than $198,000
   7. The amount spent on online ads should be at least $60,000

Please make sure these are provided in your answer:

specifies a linear program, including objectives andconstraints, to find the optimal solution; effectivelyhandled ambiguity and offered insightful feedback on the client'srequest; found an optimal solution and described it clearlyand thoroughly