1a. Mass media can be defined as one to many

A. True B. False

1b.The multiplicity of electronic media formats is helping todefine the difference between direct media and social media.

A. True B. False

1c. The term herding gets its name from the American KennelClub's designation of breeds who work with livestock.

A. True B. False

1d. One way marketers can incentivize social mediainfluencers is to give them free samples of the product.

A. True B. False

1e. Social media has no bearing on sales predictions.

A. True B. False

1f.Social media attributes include______________________________.

A. reach, facets & temporal dissagregation

B.filtering, amplifying & chastising

C.ridiculing, herding & reach

D. sharing, liking & posting