MARKETING DEFINTIONS Business Market

• Business Purchasing Characteristics

• Targeting Marketing Process

• VALS

• Marketing Mix

• Product Life Cyc;e

• Product Concept

• Primary Demand

• Trade Advertising

• Segmentation (specifically)

1. Consumer Based User Status In Behavioral Segmentation

2. Benefit Segmentation

3. Demographic Segmentation

4. Psychographic Segmentation

Chapter 5:

• Communication Process

• Consumer Behavior

• Perception

• Cognition

• Learning

• Persuasion

• Consumer Decision Process

• Attitude, Habitat, and Motivation

• Needs vs. Wants

• Reference Groups

• Culture

• Evoked Set

Opened Ended Responses:

• Push vs. Pull Strategy

• Product Life Cycle

• Habit vs. Attitude

• 3 Personal Processes in Purchase Decision Making