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Marketing Digitally 1 . Visit Tesla s website ( www . tesla.com ) and explore the range of products it produces. What do its product

Marketing Digitally
1. Visit Teslas website (www.tesla.com) and explore the range of products it produces. What do its product groups have in common? Which factors have influenced Teslas creation of its newest products?
2. The automotive industry is constantly adding new and different products into the car and truck markets. Conduct an Internet or library database search for and discuss two innovative new automotive technologies that are changing the industry.
3. Some people think that a product should be considered new only if it is completely new to the market and has never existed before. Describe or give examples of other types ofnewproducts.

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