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MARKETING ETHICS AND CONSUMERISM 1. Explain the concept of marketing in business - Describe the theories of marketing ethics (how the theory helps the business
MARKETING ETHICS AND CONSUMERISM 1. Explain the concept of marketing in business - Describe the theories of marketing ethics (how the theory helps the business ) - Identify and explain ethical issues in product development(and giving examples - Identify and explain ethical issues in packaging and labelling - Describe ethical issues in pricing - Describe ethical issues in advertising - Explain ethical issues in retailing - Identify and explain ethical issues in the use of direct marketing - Describe what consumer ethics and customer responsibility are - Explain the company ethical review The answers should write in essay format and giving conclusion,do not find internet resources. Must be clearly explaining for each sentence and specific
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