Marketing Exercise 1: Marketing Environment(Amazon)

GRADING:Marked out of 4; Value is 2.5% towards final course mark.

DUE DATE:Before class in Week 3

SCOPE:

This exercise is to show understanding of the marketing environment and to identify how it can influence a company's business. You will identify and describe how one factor present in the marketing environment during the pandemic (competition, regulatory, economic, socio-cultural, technological, and/or demographics) impacted Amazon. The factor identified may have impacted Amazon's business positively or negatively.

INSTRUCTIONS:

1. Conduct library research to find a change Amazon has made to its business during the pandemic.
2. Draft one paragraph (4 - 8 sentences), identifying and describing:
3. The change Amazon made.
4. Why it made the change; and
5. The environmental scan category related to the change.
6. Use evidence from your research on your paragraph,paraphrasingthe information and creating acitationfor the information you used.
7. Include an APA reference for the source under your paragraph.
8. Upload your paragraph and reference to the appropriate drop box in eConestoga.