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Marketing Exercise You planning to open an home fragrance shop in Malaysia and Singapore. Before you open , you need to do research planning on

Marketing Exercise

You planning to open an home fragrance shop in Malaysia and Singapore. Before you open , you need to do research planning on those competitors.

  • LILIN + CO
  • Pristine Aroma
  • HOOGA
  • MUJI
  • M&S Calm (MARKS & SPENCER)
  • HYANG
  • Kandle Kandle
  • Nudecco
  • SCENTS BY SIX (Singapore)
  • About The Scent (Singapore)

* Please go their website and research before answering the question.

Question 1: Based on the 10 brands listed above, provide 4P'S for Competitive Analysis

to each competitors and provide one explanation to each P (Product, price, place, and promotion )

Quuestion 2: Provide how the new company can use supply chain KPI or metrics to improve the weakness? Provide recommendations and how we can adopt it ?

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