Question
Marketing Exercise You planning to open an home fragrance shop in Malaysia and Singapore. Before you open , you need to do research planning on
Marketing Exercise
You planning to open an home fragrance shop in Malaysia and Singapore. Before you open , you need to do research planning on those competitors.
- LILIN + CO
- Pristine Aroma
- HOOGA
- MUJI
- M&S Calm (MARKS & SPENCER)
- HYANG
- Kandle Kandle
- Nudecco
- SCENTS BY SIX (Singapore)
- About The Scent (Singapore)
* Please go their website and research before answering the question.
Question 1: Based on the 10 brands listed above, provide 4P'S for Competitive Analysis
to each competitors and provide one explanation to each P (Product, price, place, and promotion )
Quuestion 2: Provide how the new company can use supply chain KPI or metrics to improve the weakness? Provide recommendations and how we can adopt it ?
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