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Marketing exists as part of a broader portfolio of business activities. In the AMA definition of marketing, the purpose of marketing is to address four
Marketing exists as part of a broader portfolio of business activities. In the AMA definition of marketing, the purpose of marketing is to address four broad categories of people - customers and clients closely associated with the firm, partners in the firm's performance, and society at large.
Within the marketing process, what are the most important aspects of the domain of marketing that can lead to the success of the organisation?
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