Question
Marketing Explain and discuss the concepts of ; 1- Customer needs 2- Customer wants 3- Customer demands 4- Value proposition 5- Product concept 6- Marketing
Marketing
Explain and discuss the concepts of ;
1- Customer needs
2- Customer wants
3- Customer demands
4- Value proposition
5- Product concept
6- Marketing concept
7- Selling concept
8- 3C Model
9- STP Model
10- 4P Model
11- Product life cycle
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
