Marketing FINAL REIVEW QUESTION

ONLY ANS NEED ...BUT Right Answer please ....... NO EXPLANIATIO

QUESTION 21

1. The company Macy's,due to the demand collapse caused by the coronavirusdisruption in 2020 but also due tofacingintensecompetitionby Amazon, has decided to shut down 50 of their stores by 2027. The question of how many stores and where to close in 2023 is part of Macy's

	a.	strategic plan
	b.	long term plan
	c.	tactical plan - implementation of strategic plan
	d.	promotion strategy

QUESTION 22

1. A European chocolate praline manufacturer,trying to enter theNYC market,decides to open with just one initialstore instead of 10 stores. This is an example of

	a.	Trend Analysis
	b.	Market test
	c.	Surveys of buyer intentions
	d.	Delphi Technique

QUESTION 23

1. Examining and analyzing the breakfast cerealindustry characteristics,we can identify it as operating like a(n)

	a.	Oligopolistic industry
	b.	For profit monopoly industry
	c.	Cartel
	d.	All of the above

QUESTION 24

1. For marketing purposes, an example of a reference group influencing consumer behavior is

	a.	students
	b.	single males
	c.	gothic people
	d.	none of the above

QUESTION 25

1. The more people connect through Facebook and the more users it attracts, it is easier for Facebook to build long term relationships with its users and maximize its profits. This is an example of

	a.	A patent
	b.	Monopoly
	c.	Network externalities
	d.	Customer service

QUESTION 26

1. In the case of a recession, the Federal Reserve (Central Bank) to stimulate demand and the economy, it may

	a.	Increase infrastructure spending by building bridges and highways

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