Question
Marketing focuses on the consumer - on customers' needs and wants to provide value. Value is in the eye of the beholder. Can you think
Marketing focuses on the consumer - on customers' needs and wants to provide value. Value is in the eye of the beholder.
Can you think of any products/services/experiences you purchase where you may be questioning if they give you value? It may be something that you previously bought regularly, and now are not sure if you will continue to do so.
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
