Marketing for entrepreneur

Welcome to our final discussion of marketing for the entrepreneur. Perhaps this is the beginning of your next path to entrepreneurial success in business and life. I look forward to reading your final marketing plans, which I know reflect that you have learned much about our subject. That said, please reflect on one or two of the course objectives listed below and very briefly explain how you could apply them in future endeavors. You are also free to comment regarding any aspect of this course for future course delivery.

• Apply concepts and methods to identify and target market opportunities.
• Identify customer problems and needs to help formulate marketing strategies.
• Develop appropriate messages and communication to promote a business and win customers.
• Differentiate between marketing and sales approaches for synergistic success in the marketplace.
• Establish a brand presence with content that engages customers and solidifies presence in the marketplace.
• Study the available channels and the omnichannel approach to reach customers and choose those appropriate for a business.
• Analyze data and performance measures to assess risks of marketing program