Marketing

from scratch

the inside skinny

module 3

Wicked problems are: Global in nature Basically irreconcilable in nature Undoubtedly calculated in nature Typically uncertain in nature Unexpected, unanticipated; in nature: wicked problems genuinely do arrive seemingly out of nowhere. What type of risk involves losing overly huge bets that could ultimately ruin the organization? Missing-the-boat jumping-the-boat Calculated Sinking-the-boat Coming up snake eyes