Marketing has been evolving slowly over the years, from a transactional focus to a relationship focus. Now, marketing is forced to adapt quickly to consumer behavior in the pandemic environment. When you think about the focus on the importance of building relationships and adding value to build a competitive advantage, what do you think marketers can do while Covid restrictions are in place to be successful.Do you know of any brands that have been at the top in adding value during the pandemic?Can you give an example?