marketing insight project guidelines mktg 462 professor george watson overview of the project one of the primary learning activities in mktg 462 is for you to develop an achievable analysis project using one or more of the analyses we cover during class the purpose of this project is to integrate your learning from this course and apply it to a real world dataset of your choice hopefully something your find interesting this handout is designed to provide you with main of the details of the project overall concept this project should be similar in scope to the aa projects we have done in class with approximately the same amount of work just a more formal presentation and write up to explain your project idea individual or teams you may complete this individual or in teams of no more than 3 people unless you have permission from me for more than 3 team members you may select yourselves into teams if youd like ie with friends you know or i can introduce interested people into teams as well project topics we will discuss project possibilities in class you are free to generate your own project ideas but they must be