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Marketing intelligence techniques do NOT include _ _ _ _ _ _ _ _ . observing consumers analyzing competitors' financial reports conducting online research implementing
Marketing intelligence techniques do NOT include
observing consumers
analyzing competitors' financial reports
conducting online research
implementing product diversification
benchmarking competitors' products
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Purchasing and Supply Chain Management
Authors: Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
5th edition
538476427, 538476423, 978-0538476423
