Marketing involves satisfying the needs and wants of consumers. However, not all consumers have the same needs and wants. The marketing of blue jeans is a good example of how marketers develop a different marketing mix to suit the needs of different consumers.

First invented in the United States, blue jeans represent everything American. How blue jeans went from their humble beginnings to the height of high fashion is a marketing success story. There are dozens of brands, ranging from the $$10$ pair to the $$1000$ pair, with numerous offerings between the two extremes to meet the needs of every type of consumer. Marketers must understand what consumers value to manage the marketing mix to deliver the right set of benefits to different consumers.

Click the $?$ button to watch the video. Then, answer the questions that follow.

$-3$:$28$

$1$x

Marketers of the original Levi's jeans met the needs of consumers in the late $1800$s by offering $\_\_\_\_\_\_\_\_$Blank as the key benefit.