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Marketing is a dynamic practice. While you are watching your competitors, they are watching you. Assume that you have just redesigned a product that is

Marketing is a dynamic practice. While you are watching your competitors, they are watching you.

Assume that you have just redesigned a product that is in the maturity phase of the product life cycle and have identified some new market segments.

How do you think your competitors will respond? How do companies compete in the maturity phase?

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