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Marketing is a human activity directed at satisfying needs and wants through the Exchange process?; is the statement of Cundiff ad still Kenneth Andrews Philip
- Cundiff ad still
- Kenneth Andrews
- Philip Kotler
- Kishwar S. Kan
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
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