1. How is building a brand in a business-to-business (B-to-B) context different from doing so in the...

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1. How is building a brand in a business-to-business (B-to-B) context different from doing so in the consumer market?
2. Is Cisco's plan to reach out to consumers a viable one? Why or Why not?

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Marketing Management

ISBN: 978-0132161077

14th Canadian Edition

Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham

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Question Posted: Dec 23, 2015 08:40 AM

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1. How is building a brand in a business-to-business (B-to-B) context different from doing so in the...

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1 Building a brand in a businesstobusiness market involves different consumers customers than the co...View the full answer

Marketing Management

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