How is building a brand in a business-to-business context different from doing so in the consumer market?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 02:24 AM

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How is building a brand in a business-to-business context different from doing so in the consumer market?

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Building a brand in a businesstobusiness market involves different ...View the full answer

Marketing management

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