The market research director for John Deere has just received a call from the Marketing Manager from

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The market research director for John Deere has just received a call from the Marketing Manager from the company’s lawn tractor division. The manager wants to know how the new advertising campaign is being received by current customers. Design a research study for this research. Be sure to include a problem definition and research design.
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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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